SITUATION: The think tank of AVBP was given an interesting challenge: how to develop tourism in areas of natural beauty that have easy access to cities? The need was to encourage visitors to be tourists closer to home. These tourists were looking for active holidays, with high interest and with a high degree of health involved.
FRAMING QUESTION: how can we develop our tourism business using our proximity to cities, areas of natural beauty and focus on health to develop a booming tourist industry, where people come back year after year.
SITUATION: Despite best efforts, rural areas – even some close to large cities – are experiencing a decline in population, investment and or services. As unemployment is rising, and the production of services is moving away from the area, the ability of the area to handle challenges such as economic downturn, food shortages, freak climate, power failure etc. is decreasing.
When disaster strikes, the authorities and corporations cannot alone be relied upon, it is up to citizens to meet these challenges.
SECONDARY SITUATION: The above applies too, to the task forming the sustainable society. The challenges are similar but the time-frames differ. Firm public engagement, and collaboration between authorities and businesses is needed to meet the nation’s ambitious environmental goals.
PLACE: Huddinge Municipality, part of Greater Stockholm, Sweden
SITUATION: The Municipality had decided to set up a circular “walk for your heart trail”. The problem is that the municipality is so large, and has so many places that make fine walks it looked like the trail would not have the impact intended, as too few would use it, either because it was too far away or because the options were better and so many. Continue reading “Case Study: Walking maps”