From Anger to Advocacy manual. Putting Science in context.

Turn Anger into Action with Science.

Struggling to make policymakers listen? This free manual gives activists and scientists a powerful 11-step toolkit—the Real Capital Framework—to transform frustration into credible, compelling advocacy.

Developed from real-world campaigns in Sweden, this guide shows you how to:

  • Translate scientific data into clear, targeted demands.
  • Identify and measure threatened natural, built, social, and human capital.
  • Hold authorities accountable using their own policies and commitments.
  • Create one-page briefs and pamphlets that speak the language of decision-makers.

Whether you’re protecting old-growth forests, fighting pollution, or advocating for community health—this framework helps you build a watertight, science-backed case that can’t be ignored.

Download now and start advocating with impact.

Beyond Growth and Degrowth: The Compelling Vision of Capital Maturity

For decades, our economic discourse has been trapped in a false choice between two unsatisfying futures. On one side stands the familiar model of endless economic growth. This path that relentlessly consumes natural resources and risks environmental devastation. On the other is the alternative of degrowth, a concept often perceived as a narrative of reduction, scarcity, and diminished quality of life. This document introduces a third, more inspiring path forward: the pursuit of Real Capital Maturity. This vision reframes our ultimate economic goal not as perpetual expansion, but as the achievement of a stable, high-quality, and regenerative state where the fundamental needs of everyone are met with sufficiency and efficiency.

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How to use the Real Capital framework on national budgets

Most national budgets tell us how much money governments plan to spend and collect. But they rarely say anything about whether the nation’s forests are thriving, its infrastructure is decaying, or whether citizens are healthy and capable of sustaining the next generation’s wellbeing.

In other words, the budget tracks the money — but not the real foundations of value that the money is meant to mobilize.

That missing link is what the Real Capital Framework was created to address.

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Latest on the Real Capital Framework

The Real Capital framework bridges the gap between scientific insights and policy-making. It critiques traditional economic models for undervaluing non-monetary assets (e.g., ecosystems, social systems) and proposes a methodology to quantify and manage Natural, Built, Human, and Social Capital for sustainable decision-making.

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Where to Download the Methodology Briefing- applying the Real Capital Framework to influence policy

Communicating science to policy makers in a way they will understand and action science-based insights requires more than just presenting figures. The process is multi-layered, multi-dimensional and multi-discipline.

Our methodology briefing brings together all the tools needed to develop your abilities in this area.

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Ecological Insolvency: When the Forestry Industry is unable to restore its damage

The term insolvency is normally used in finance. A company is insolvent when it can no longer pay its debts. What if we applied this concept ecologically?

Sweden’s forestry industry is in a state of ecological insolvency. It cannot meet the environmental obligations that come with responsible land stewardship. The industry is profitable and not financially insolvent. However, it fails to maintain biodiversity, soil fertility, water quality, and climate stability—its ecological “debts” continue to grow. This is a perfect example of where Real Capital – the forest ecosystem – is extracted and degraded and converted into money. It is becoming so degraded that it may even lose its material-producing capability.

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Put Real Capital into national accounts, not just the money

In the face of ecological degradation, infrastructure stress, and social fragility, national budgets remain mired in outdated accounting frameworks. They report in money terms only, largely ignoring the real capacities that sustain economic life. But what if we treated the productive and regenerative capacities of Real Capital—ecosystems, infrastructure, human health, and institutional systems—as central to budgeting itself?

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To talk science to policy you need to speak normative.

Are you a scientist who wants to influence policy? Or are you a consultant charged with writing reports as a basis for policy decisions? If so, we need to talk about normatives. If we, as scientists, want our work to actually influence policy or help guide practical decisions, then normatives are essential. This article breaks down what they are, why they matter, and how we can put them to good use in our work.

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Explain it to like I’m five, in a fairy tale: How does the economy work?

Explain it to like I’m five, in a fairy tale: How does the economy work?

People seem to be asking about this a lot, so here goes: An explanation of how the economy actually works dressed as a tale at five-year olds level with adult language. For those of you who think I’m not explaining this accurately, I’ll be back with a list of references to back everything up. But for now:

The story of the Weighty Bunt: how one nation invented its money.

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