What the business of business is has long been debated. Put simply people might say businesses provide services that people need in a way that employs people and gives them wages so they can buy what they in turn need.

If that is the case, it isn’t working very well is it? Zero hours contacts, wages below minimum, and jobs outsourced all mean that people don’t have money in their pockets to buy the necessities. That depresses the market, reduces demand and that reduces business opportunities. And it looks as if people are stressed and depressed – even those with jobs and money. Could it be that business is actually missing what people actually want? Continue reading “Opinion: the biggest business opportunity on the planet is Peace”